Your all-in-one package to streamline your operations, automate your marketing, and set your business up to scale… without burnout.
You’ve got the expertise.
The method. The mission.
You’re Not Behind—You’re Just Building Without a Blueprint.
Most service providers hit a point where the good work starts falling apart. Clients drift. Time vanishes. Tools don’t talk to each other. It’s not a lack of effort—it’s a lack of infrastructure.
❌ You’re paralyzed by operational overwhelm & fragmented tech stacks
❌ You feel stuck and unable to confidently market & sell your services
❌ You want to grow and scale your impact but not of the risk of more burnout
❌ You are dying to launch new services but you’re holding yourself back because your systems aren’t ready.
❌ You’re tired of investing in tools and wasting time (and money) trying to piece them together with no real plan.
❌ You successfully sell your services but are bottlenecked by delivery, which keeps you in a cycle of feast or famine
The Back-End Brilliance Bundle
Exclusively for Gene Pool Practitioners
You want more than just “getting by.” You want to feel clear. In control. You want to know your offers are being delivered exactly as promised—without you having to monitor every single step.
YOU WANT:
✔️ A business that runs without you babysitting it
✔️ Clients who come back—and bring friends
✔️ Systems that save you time instead of eating i
✔️ Tech that actually works and tools that talk to each other
✔️ The freedom to finally grow without breaking everything (or burning out).
SO WHERE DO YOU START?
The Service Genome includes a 4-week operations bootcamp, backed by 6 months of CRM access and a vault of plug-and-play templates, designed specifically for independent service providers. It’s everything you need to:
Map your customer journey from end-to-end
Set up a scalable, automated sales funnel
Customize your CRM with assets you’ll actually use
Implement systems that save you time (and money)
Feel confident in your backend, finally
Whether you’re just starting out or deep in the weeds, this is where scattered operations turn into a solid, scalable system.
Inside The Business Genome,
You’ll get:
Citrine—Your Service Ops Superpower
Citrine is your all-in-one platform, fully tailored to the needs of Gene Pool Practitioners.This isn’t another tool you have to figure out—this is a done-for-you service engine, pre-loaded and ready to roll.
Citrine Includes:
✅ Website, funnel, and checkout builders (BNPL-ready: Affirm, Afterpay, etc.)Email, SMS, and IG chatbot marketing tools—all under one roof
✅ CRM, pipelines, reporting, task management, and automations
Systems for Service Bootcamp
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Templates Galore
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Personalized Onboarding & Office Hours Support
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What’s Been Holding You Back—Until Now
You’re wearing all the hats: Marketing. Delivery. Admin. Client Support.
And somewhere in the chaos, the dream of a thriving, sustainable practice gets buried under to-do lists.
If you’ve ever thought:
“I’m too small for a real system.”
“I’ve already invested in tools I barely use.”
“I’m not techy—I don’t think I’m ready for something this sophisticated...”
Let us be clear:
You are ready. And this is the system that finally supports you.
Part 1: Systems for Service Bootcamp
A 4-week live training experience to help you master the back-end of your business and confidently deliver high-touch services at scale.
By the end of the bootcamp, you’ll:
✅ Map your end-to-end client journey using service design thinking
✅ Build your automated testing funnel inside Citrine
✅ Master foundational systems theory and the Scaling Personal Services gap model
✅ Set up automations that give you your time (and energy) back
✅ Confidently operate as a high-value service provider ready for growth
Includes: 4 live workshops, weekly office hours, and real-time implementation support so you walk away with a system that’s already working.
Part 2Citrine—Your Service Ops Superpower
Citrine includes:
✅ Website, funnel, and checkout builders (BNPL-ready: Affirm, Afterpay, etc.)Email, SMS, and IG chatbot marketing tools—all under one roof
✅ CRM, pipelines, reporting, task management, and automations
✅ 24/7 in-app support, biweekly live office hours, and onboarding strategy call
✅ Built-in AI + membership portal to host courses, communities, and more
💸 Your Citrine subscription is free for 6 months, with lifetime discounted access thereafter.
Part 3: The Gene Pool Practitioner system assets
Plug-and-play templates that duplicate Lindsey’s proven workflows. No more starting from scratch. These templates are already tailored to the way you work
Done-for-you assets include:
✅ New client intake forms & liability waivers
✅ Automated email sequences for testing
✅ Client blueprints + report delivery workflows
✅ POS & Checkout (with BNPL)
✅ Lead magnet & nurture funnel
✅ Website skeleton + booking flows
✅ Help desk auto-replies, IG chatbot widgets, & more!
💡 These templates alone save hundreds of hours and thousands of dollars in setup and strategy.
For just $97, you’ll get a clear, no-BS breakdown of peptides—plus the chance to ask questions live and get expert answers.
And the best part?
Your $97 registration fee becomes a $200 credit toward our full Pep Squad course if you decide to go all in!
APPLY NOW
$2497
Systems for Service Bootcamp (4-week live training)
6 Months Free Access to Citrine Software + 10% Off for Life
Gene Pool Practitioner Citrine Snapshot (Pre-Built Templates)
Personalized Citrine Onboarding Session (2 Hours)
Early Birds save $500 until April 18th with the code FIRSTMATE. Payment plans are available at checkout. ($1997)
$3497
The Back-End Brilliance Bundle:
Upgrade your experience with our Back-End Briliance Bundle, which includes everything in the ... PLUS:
Consulting with Kelsey
Your first year's subscription to Citrine, ON US (Cheers)
6 months of office hours
Early Birds save $600 until May 31st with the code FIRSTMATE. Payment plans are available at checkout. ($2897)
TOTAL VALUE:
Frequently Asked Questions
Question 1: When does it start?
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Question 2: What is Citrine?
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Question 3: What templates are included with the Gene Pool Snapshot?
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